Having competitors follow your online activity may be a nuisance, but it is legal. And it is easy to do through IP addresses which are static and permanently fixed to a host computer. It is for this reason that companies should buy competitive software to ensure that the company’s online reputation is secure. Worldwide, the online internet population was 361 million. Today, that is less than the number of people who use Facebook.

Every company should have a web scraping tool or competitive software for management privacy because using the internet today is inevitable. Use of the internet has expanded rabidly in the past 13 years. Web data mining is one of the favorite activities of vicious competitors and competitive analysis can go a long way toward predicting what a company is going to do.

But businesses have the option of anonymous browsing and competitive software. The competitive software option is required by the Federal Trade Commission which called for a Do Not Track mechanism. This required that internet users be able to browse the web without being tracked.

Having an effective web scraping tool that can prevent competitors from tracking a companys internet activity is recommended. A web scraping tool can also be helpful for private users. Almost 90 precent of people who use antitracking software use it to prevent advertisers from scanning the sort of websites they are visiting and targeting them with spam or advertising campaigns.