Your website is the first encounter a client has with your business. Therefore, your initial interaction with prospective clients should be a positive one. That means that your website should be interactive and responsive to visitors. Like the YouTube video shown here, it should clearly show what your business is about. Your home page should show examples of your products.

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Designing a Website That Converts Sales

Your website is like the first few lines in a book. You only have enough time to engage your audience and convert their clicks into sales. That means your home page should provide sufficient information to answer your visitor’s immediate questions about your business. This includes the type of products your company sells, where your business is located, and the area your company services. For example, if your company specializes in getting people a porta potty rental in Fayetteville, AR, it should be apparent when a visitor reaches your site.

Play with themes and colors. A website is about colors and information and how you combine these factors to create sales. You could opt for something more formal with royal blue, purple, grey, and emerald green. Or, you could opt for something more fun, like bright patterns. Your theme must match your brand.

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