Companies will spend thousands of dollars on web development and often have no marketing budgets to get their sites found. If you are a company who has not yet developed a web marketing strategy, you could be unknowingly doing your brand a serious disservice.

While an aesthetically pleasing website is definitely a contributor to a successful online strategy, effective web design does not encompass a complete package. What good is a great looking page if no one can find you? The process of improving a websites’ visibility in the rankings through free or “organic” search practices is called search engine optimization. Organic Search is the 2nd cheapest way to get leads just under email marketing, and is often over looked by companies just beginning to execute a web based marketing strategy.

If you have not already thought of working with an SEO company to develop a SEO reseller plan, you really should. There are several benefits to working with a local private label SEO company, and it does not have to cost you your entire marketing budget. First, working with a third party SEO company on your SEO reseller plan ensures that the job will be done right. SEO has several rules and practices to learn, and if they are done incorrectly, can actually be a detriment, rather than a benefit to your brand.

Hiring a third party SEO reseller also allows for you to reap the benefits of the practices, without having to exhaust internal resources. Most companies will allow you to pay them based only on the work they have done, rather than a flat rate. This saves money by allowing you to skip hiring an in house Seo specialist. It also frees time for you to focus on other aspects of your business such as brand development and customer service.

On page site optimization changes will also help to increase your brand visibility in the rankings, so do not totally rule out working with a web design company, especially if you have little experience with coding. Working with a web design company to align your SEO reseller plan and an aesthetic design is an effective way to ensure both your web design not only draws people in visually, but works with your SEO reseller plan as well.